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CHANGE · DUMBBELLGross margin, 2025 to 2026
Iberia gained most; the Nordics slipped
20%25%30%35%Iberia+4.8 ppBenelux+3.0 ppDACH+1.6 ppUK+0.8 ppNordics−1.2 pp
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  1. Gross margin reached 28.9% for the year to October, against 27.1% a year ago. The climb started in spring. So what drove it?

    Grafpoint Delta · KPI tile

  2. Higher prices added 2.4 points and a better mix 0.9. Freight and discounts took 1.7 points back, freight most of all. Did every region gain?

    Grafpoint Bridge · waterfall chart

  3. No. Iberia gained 4.8 points, but the Nordics are the only region below last year, down 1.2. When did they turn?

    Grafpoint Change · dumbbell chart

  4. Nordic weekly margin sat above its mean until 25 May, the week a new freight contract started. Then it stayed below the mean for 14 weeks in a row, too long to be chance. It has partly recovered since September. So what pulled it down?

    Grafpoint Signal · SPC chart

  5. Price and mix added 2.1 points in the Nordics too, but costs took 3.3 back. Freight, returns handling and discounts make up 85% of that, and freight alone 44%. The freight contract is the place to start.

    Grafpoint Pareto · Pareto chart
Delta · KPI tileGross margin, year to October
Margin is up 1.8 points on last year

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noun [ graf-point ]

  1. A point on a graph: the exact place where a value sits.
  2. A family of custom visuals for Power BI.
Origin
From Norwegian graf, a graph (from Greek graphein, to draw), and English point.
Why the name
Every chart is made of points, but one of them is the reason you looked. Each Grafpoint visual is drawn to show where it sits.
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  • English and Norwegian, with number formats from the report's locale